Proof Over Promises
Meet the people, the process, and the proof behind 4AR. Built by real coaches and mentors, structured for real outcomes, accountable by design.
Tre O'Neal
Founder & CEO, 4AR Development|Founder & Executive Director, 4 A Reason Foundation
Tre O'Neal built 4AR to do more than train better players, he built it to change the trajectory of young people's lives.
Raised in Denver, Tre grew up surrounded by the game. Basketball became more than a sport; it became a vehicle for growth, discipline, and direction. His journey took him from George Washington High School to Impact Academy, Southwestern Oklahoma State, Otero College, and ultimately the Division I level at Nicholls State University. Along the way, he learned that talent alone is never enough. Preparation, leadership, decision-making, confidence, and character are what truly separate athletes.
Personal loss gave that lesson even deeper meaning. The loss of his younger brother shaped his belief in legacy and mentorship, and remains the primary motivation behind both 4AR Development and the 4 A Reason Foundation. Those experiences became the foundation for 4AR.
Today, Tre's mission is to develop complete athletes, not just skilled players. Through elite instruction, genuine mentorship, and a commitment to long-term growth, he is building 4AR into a trusted destination for athletes and families seeking more than workouts.
Because at 4AR, the mission has always been bigger than basketball.
Built by Real People. Backed by Real Structure.
Credibility isn't claimed—it's constructed. 4AR is led by people you can meet and run on a system you can inspect.
Led by Real People
Coaches, educators, and mentors with years on the court and in the classroom. Not a faceless brand—a team you can meet, talk to, and trust.
Structured, Not Improvised
Every athlete follows a plan: assessment, skill development, academic accountability, and regular progress reviews. Development is a system, not a guess.
Accountable to Outcomes
We commit to tracking real results and publishing them once verified. No projections, no inflated success stories, no numbers we cannot back up.
Transparent by Design
The LLC and Foundation are legally and financially separate. Donations fund nonprofit programming only—never private services.
Meet the Team
The people behind 4AR are committed to developing complete athletes through training, mentorship, leadership, and structure.
Tre O'Neal
CEO/Founder - Lead Trainer
Mike Jackson
Head Associate Trainer
Joseph LeFlore
Associate Trainer
Cam Anderson
Intern
Metise Moore
President
Danny Lirtzman
Vice President
Makita Cotto
Secretary / Director of Student-Athlete Growth
Ariel Dawson
Treasurer
Mike Perez
Director of Community & Partnership Outreach
Mike Deatly
Director of Facilities Growth & Strategy
Athletes Who Grew Here
Stories from athletes who developed through 4AR.
Athlete success stories will be featured here as verified stories become available.
In Their Families' Words
What parents and guardians say about the 4AR experience.
Parent testimonials will be featured here as families share their experiences.
Organizations We Build With
Community partners who expand access and opportunity.
Community partners will be listed here as partnerships are confirmed. No partnerships are claimed before they are formalized.
School Partnerships
Schools working with 4AR to support student-athletes.
School partnerships will be listed here as they are formalized.
Media Appearances
Where 4AR has been featured in conversation and coverage.
Be Sure to Tune In
Upcoming conversations with NBA and NCAA coaches sharing insight, advice, and experience with 4AR athletes. New interviews dropping soon.
Be Sure to Tune In
Coach interviews and Wisdom Wednesday conversations—covering player development, leadership, and the journey from the court to the sideline.
Be Sure to Tune In
Follow along on Instagram as we sit down with coaches from the NBA, NCAA Division I, and NCAA Division II to talk development, mentorship, and the game.
Thank You, Coaches
Coaches who have joined 4AR for interviews and Wisdom Wednesday conversations—sharing insight, advice, and experience with our athletes.
NBA
Jared Dudley
Top Assistant Coach, Denver Nuggets
July 8, 2025
Gilbert Abraham
Assistant Coach/Director of Player Development
Ikenna Smart
Assistant Video Coordinator, Portland Trailblazers
Chauncey Billups
NBA Hall of Famer
NCAA Division I
Scott Drew
Head Coach, Baylor University
July 1, 2025
Steve Smiley
Head Coach, Northern Colorado
Colin Rardin
Assistant Coach, Seattle University
Tyson Gilbert
Assistant Coach, Colorado
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Steve Lutz
Head Coach, Oklahoma State
June 23, 2025
Houston Reed
Assistant Coach, Northern Colorado
Dwight Thorne II
Assistant Coach, Texas State
Jonathan Bell
Assistant Coach, Texas A&M CC
Tommy Luce
Assistant Coach, Kent State
NCAA Division II
Ken DeWeese
Head Coach, Colorado Mesa
Elijah Ross
Assistant Coach, UCCS
What We Will Measure
A commitment to real outcomes—not projections. Verified numbers replace these commitments as data is collected.
Verified count published as the program grows.
Tracked and reported each cycle.
Reported as funding allows.
Logged and verified.
Outcomes shared as verified.
Denver and beyond, measured over time.
4AR does not publish unverified statistics, projected outcomes, or fabricated success rates.