Tre O'Neal — Founder of 4AR Development & 4 A Reason Foundation
Basketball is the vehicle. Complete athlete development is the mission. 4AR is a Denver-based athlete development ecosystem built on the belief that basketball can be a pathway to growth, opportunity, and lasting impact.
Jai O'Neal
His memory is the reason this ecosystem exists. Every training session, every program, and every opportunity created through 4AR carries his name forward — building the pathway he inspired for the athletes and communities we serve.
Forever in our hearts. Forever the reason.
Tre O'Neal
Founder & CEO, 4AR Development|Founder & Executive Director, 4 A Reason Foundation
Tre O'Neal built 4AR to do more than train better players, he built it to change the trajectory of young people's lives.
Raised in Denver, Tre grew up surrounded by the game. Basketball became more than a sport; it became a vehicle for growth, discipline, and direction. His journey took him from George Washington High School to Impact Academy, Southwestern Oklahoma State, Otero College, and ultimately the Division I level at Nicholls State University. Along the way, he learned that talent alone is never enough. Preparation, leadership, decision-making, confidence, and character are what truly separate athletes.
Personal loss gave that lesson even deeper meaning. The loss of his younger brother shaped his belief in legacy and mentorship, and remains the primary motivation behind both 4AR Development and the 4 A Reason Foundation. Those experiences became the foundation for 4AR.
Today, Tre's mission is to develop complete athletes, not just skilled players. Through elite instruction, genuine mentorship, and a commitment to long-term growth, he is building 4AR into a trusted destination for athletes and families seeking more than workouts.
Because at 4AR, the mission has always been bigger than basketball.
Rooted in Colorado
4AR is headquartered in Denver, Colorado. The ecosystem is built to serve the Denver metro community and expand access to structured athlete development across the region.
Two Entities, One Vision
4AR Development LLC and 4 A Reason Foundation are separate legal entities with different services and purposes. They share a broader commitment to developing complete student-athletes.
How the Two Organizations Work
4AR Development LLC and 4 A Reason Foundation are separate legal entities with separate finances, records, and operations. They share a mission, not a balance sheet.
Private, for-profit athlete development company providing elite private and group basketball training, film study, and performance development.
- — Fee-based training services
- — Separate finances and operations
- — Elite, performance-driven development
Colorado nonprofit organization providing charitable student-athlete development programming.
- — Charitable programming
- — Separate finances and records
- — Donations fund nonprofit programs only
Important: Participation in foundation programming does not require the purchase of services from 4AR Development LLC. Donations to the foundation support charitable programs and do not fund private LLC services.
What We Stand For
Eight values guide every decision, every training session, and every program interaction.
Purpose
Every action is intentional and athlete-centered.
Discipline
Consistent habits drive lasting development.
Access
Opportunity should not be limited by resources.
Accountability
Athletes, families, and staff hold each other to high standards.
Growth
Development is continuous and never finished.
Leadership
Athletes are prepared to lead on and off the court.
Excellence
We pursue the highest standard in everything we do.
Community
We build together, for the community we serve.
Meet the Team
The people behind 4AR are committed to developing complete athletes through training, mentorship, leadership, and structure.
Tre O'Neal
CEO/Founder - Lead Trainer
Mike Jackson
Head Associate Trainer
Joseph LeFlore
Associate Trainer
Cam Anderson
Intern
Tre O'Neal
Executive Director
Media Appearances
Where 4AR has been featured in conversation and coverage.
Be Sure to Tune In
Upcoming conversations with NBA and NCAA coaches sharing insight, advice, and experience with 4AR athletes. New interviews dropping soon.
Be Sure to Tune In
Coach interviews and Wisdom Wednesday conversations—covering player development, leadership, and the journey from the court to the sideline.
Be Sure to Tune In
Follow along on Instagram as we sit down with coaches from the NBA, NCAA Division I, and NCAA Division II to talk development, mentorship, and the game.